Just in case you weren't already thinking the world is descending into madness, Vegemite has come along and invented an ice cream recipe.
The much loved Australian spread is a must have in kitchen cupboards and fridges across the country, with Vegemite sandwiches and Vegemite on toast a staple food group of our great nation.
But Vegemite ice creams? Absolutely not.
The condiment took to its Facebook page to boast about this new monstrosity.
You won't find them in supermarkets though, with Vegemite instead providing ingredients and cooking method on its website if people want to give this horrendous idea a crack.
There you have it, 'Vegemite Ice Cream Pops', the summer snack that no one ever asked for.