In Australia, energy drinks must be labelled “not suitable for children,” however many teens believed drinking them were beneficial.
Energy drinks however have been linked to causing headaches, stomach ages, insomnia, fatigue, irritation, and hyperactivity symptoms.
The research also found parents of teenagers who drank. Energy drinks didn’t understand the health risks associated and were willing to buy them for their children.
Teenagers who consume energy drinks also had a stronger tendency for “sensation thinking,” a trait where the person craves risky experiences.
Teens with this trait become more vulnerable to energy drink marketing as products are perceived to boost energy and performance; for example, Red Bull partners with Puma, Tag Heuer and Honda.
While Monster Energy sponsors UFC fighters, F1 drivers and professional skateboarders.
The research concluded with recommendations to create campaigns or initiatives targets at teenagers to educate on the health risks associated with energy drink consumption.
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