Well you know what they say: If at first you don't succeed, wait 20 years and try again!
McDonald's have announced that they're bringing back their most expensive failure close to two decades after it disappeared from the menu.
The Archburger, an update on the 1996 Arch Deluxe, is being tested in several US locations and is touted as a more "sophisticated" McDonald's meal.
The original Arch Deluxe was introduced to much fanfare, with the Golden Arches dropping an estimated $2.5 million on advertising the "fresh beef" burger.
Swapping out the frozen patty for a fresh version, the Arch Deluxe also consisted of cheese, onion, lettuce, tomato, peppered bacon and "Arch Sauce" - mustard and mayo - on a potato-flour bun.