If you've somehow managed to avoid any of Clive Palmer's political ads - be they on TV, on billboards or on your phone - you're probably in the minority.
But this morning, Marto did a bit of an investigation as to the reasoning behind the ads, revealing that all may not be as it seems.
Listen below:
But that's not the only issue Marto's wondering about; there's plenty more where that came from.
"He's pulling in about... $120 million per quarter, that's $480 million a year, from all the things he owns," Marto explained.
"He doesn't care about $60 million [in campaign activity]."
Hear the full chat below:
Don't miss a minute of The Big Breakfast with Marto, Robin and Nick Cody; listen live from 5.30am weekdays or download the Triple M app to Catch-Up now.