Iron Maiden frontman Bruce Dickinson has told Kennedy Molloy the story of how he got stuck into brewing his own beer.
BRUCE EXPLAINS:
Dickson and Iron Maiden churn out plenty of beer, and Mick Molloy was very keen to find out where it all began.
"First of all, I like beer! It's a good start," he laughed.
He told the guys a marketing person came to the bench with a proposal to make an Iron Maiden red wine, which didn't quite hit the nail on the head for the band.
They instead wanted a beer.
"We all looked a little bit weird," he said.
"That's not really kind of we had in mind. We wanted something that had a bit of integrity to it, at which point the guy lost interest!
"We then thought well actually, it's not a bad idea. Maybe what we should do is approach some brewers and try and come up with a collaboration.
"And then (here we are) 25 million pints down the line!"