Parents, brace yourselves because Woolworths look set to release Disney collectables as a direct rival to Coles' Minis.
Last year, Coles launched their Little Shop campaign which sent kids around the country into meltdown.
It was a huge success for Coles, with sky rocketing first quarter sales by 5.8% to $7.6 billion.
Customers needed to spend $30 or more in order to receive a random collectable, with 30 to collect in total.
Well, it seems as though Woolworths are about follow. While nothing has been officially confirmed, photos of a Mickey Mouse cut-out have started to surface online. Image - Facebook It seems as though all will be revealed by the end of the month.